← Art direction & campaigns Art direction & campaigns · 2025

City Tech

See where tech can take you

After the pandemic, prospective students were asking whether college was still worth it. This enrollment campaign answers with proof: real City Tech alumni who went on to shape New York in design, public service, hospitality and technology.

• Featured alumni include Salvatore Cassano, Larry R. Felix, Michael Lomonaco, Robert Holden and Tony DiSpigna.
• Three layers: campus imagery in the back, a color overlay in the college's official brand colors, and a subtle tech-inspired pattern on top.
• The type balances seriousness with elegance, and every poster was resized and adapted for Instagram.