← Art direction & campaigns Art direction & campaigns · 2025

Fanta: Taste The Dream

Youth rebrand campaign

A 14-week response to The Coca-Cola Company's Young Ones brief: make Fanta relevant to 18-year-olds. Under the creative direction of Professor Amira Lulu, I led the concept and execution of "Taste The Dream," which links Fanta to Gen Z's biggest drivers: aspiration, imagination and identity.

• Positions Fanta as a symbol of self-belief and future potential, not just a drink.
• AI-generated base images, heavily retouched and composited in Photoshop.
• A 360° extension: a filter that spins through dream careers and lands on your "Fanta Future," shared with #TasteTheDream for a chance to win support toward that dream.