Open to Product Design roles
I'm Nour, a product designer in New York. I take ideas from user research to polished UI and prototypes, and then to working code. I studied industrial design and communication design, and I trained in art direction, so I care about how a product looks and how it tells its story.
Each case study opens with a 60-second summary: the problem, what I did, and the result. The process is below it if you want the detail.
Journals ask for work and photo libraries can't answer questions. Recall lets you talk, type or snap, then brings your days back to you. The idea goes back to 2024 and became my capstone. I designed and built it into a real app that people are testing now.
A B2B platform where managers launch sales campaigns and employees earn points and rewards on top of their salary. I'm the only designer, working with a PM and three developers who are building it now.
Most people say they care about sustainability, but few act on it. ReLoop pays people for recycling and repairing, and it brings the drop-off point to their door.
A streetwear brand and online store that I designed, coded and launched by myself in 14 weeks. I did the logo, the apparel, the domain and the hosting.
Why do students fall behind? In a team, we interviewed and surveyed students, then turned what we heard into an empathy map, a persona, a journey and a prioritized feature set.
I run surveys and concept tests to find where the problem actually happens, not where I assume it does.
Recall: the survey showed people forget most at work and school, not in their personal lives. That changed the brief.
If a persona didn't change the design, it was decoration. Each one I write traces to a specific feature.
Recall: Mary → "On This Day". John → voice logging. Dr. James → tasks linked to the timeline.
Every extra step is a reason to give up. I design the shortest path first and add features only after it works.
ReLoop: the Green Truck comes to your door, so the user doesn't have to travel to recycle.
Figma shows how something looks. Code shows whether it works. I go as far as the idea needs.
FitsEveryday is a live website, and Recall is in beta on real iPhones.
I like working at the edges of the role: user research on one side, front-end code on the other, and visual craft in between.
My background is in industrial design and art direction, and I still use both. Here are a few favorites from 39 more projects, including 9 for real clients and products I sold.
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2022
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I started in industrial design, which taught me structure and real-world limits. Then I studied communication design, which taught me storytelling. Product design is where I use both.
I enjoy competition and hard problems. Outside of work I watch a lot of football, play video games, and travel whenever I can.
